Minis picked to transport athletes and staff during London 2012
LONDON - Olympic athletes and officials are to be driven around London in the iconic British Mini during the 2012 Games after BMW was named official car sponsor of the event.
The car manufacturer will be supplying 4,000 vehicles, including BMW saloons, which will be used for VIPs, sports chiefs and corporate guests.
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BMW was unveiled yesterday as the latest tier-one domestic partner for the Games, joining Lloyds TSB, British Airways, EDF Energy and Adidas.
Athletes and staff will be driven between venues along especially reserved Olympic lanes.
Rolls-Royce, which BMW now also owns, is not covered by the cash and services deal, which is thought to be worth about £40m.
BMW's 4,000 vehicles will be standard rather than hybrid engines, although the car firm said that it would showcase some electric vehicles on the Olympic Park.
It is also providing a few hundred bicycles for athletes and staff to use in the Athletes Village.
Mini: mini adventure TV ad campaign
Tags
- Sponsorship |
- Mini Cooper |
- BMW |
- Marketing |
- London 2012 |
- Entertainment |
- Olympics |
- Automotive |
- United Kingdom |
- Sport |
- Europe |
- Consumer Goods
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Comments
Julia - 19/11/2009
how's that going to work with the basketball teams?
john lush - 19/11/2009
They're going by tube !
Grilla Login - 19/11/2009
Point long legs out of sunroof.