Advertising, Marketing, Media and PR - Brand Republic Online


	Welcome to the weekly round-up of DM and digital coverage in the national, trade and international press 23rd November 2009

Everyone is talking about...

... how Twitter is a killer app for local businesses
Naked Pizza, a New Orleans pizza shop, has been marketing itself via microblogging service Twitter with great success. It recently began to track Twitter and found that an exclusive-to-Twitter promotion brought in 15% of the day's business. The owner is now working with Twitter to beta test some applications for small businesses, reports AdAge. AdAge, 18 May 2009

Media round up

Click on the headlines below for these individual articles

Huffington Post in diatribe against direct mail Huffington Post, 12 May 2009

Time to elect our Information Commissioner The Guardian, 14 May 2009

US casino industry driven by database marketing Forbes, 14 May 2009

Australian Do Not Call list expanded The Australian, 18 May 2009

Google identifies search pattern on mobile phones Mediapost, 11 May 2009

Database of all children launched BBC, 18 May 2009

Best of the blogs

Make millions with Twitter
It's the eternal dream - turning everyday Tweets into pounds and pence, writes Mark Tomkins. Well, Kogi, a little known barbeque company in the States may have the answer.

Should postal workers deliver BNP leaflets?
Certain postal workers are refusing to deliver BNP election leaflets, writes Chris Barraclough. As with all these issues the question is how far do you go? Would we want postal workers to distribute child pornography? Of course not, but child pornography is illegal.

David Cameron is right. MPs' direct mail and door-drops are awful
Talk about low hanging fruit. As Tory leader David Cameron planned his moral-high-ground strategy on the parliamentary expenses scandal last week, one line on the MPs' expenditure sheet caught his eye, writes Noelle McElhatton. MPs can claim £10,000 a year as a 'communications allowance' in order to correspond with their constituents.

Marketing Officer

Recruiter: Office of Fair Trading
Salary: £23,000 - £25,760
Location: Central London

This is an excellent opportunity to gain valuable knowledge and communications experience with the Office of Fair Trading (OFT).


	Starbucks recruits Twitter followers for new campaign by Dan Leahul, Brand Republic, 19-May-09, 11:30 LONDON - Starbucks is hoping to harness the power of social media with a new ad campaign aimed at creating an online conversation between younger coffee drinkers.
	M&S tops 'most trusted' retailer poll by Joe Thomas, marketingmagazine.co.uk, 19-May-09, 17:15 LONDON - Marks & Spencer is the most valued high street store by shoppers, according to new research from YouGov.
	Defra retains Media Moguls for ethnic campaign by Sarah Johnson, marketingmagazine.co.uk, 19-May-09, 12:30 LONDON - The Department for Environment, Food and Rural Affairs (Defra) has retained specialist agency Media Moguls after a four-way pitch for its Personal Food Imports (PFI) account.