STO launch to increase Korea's MICE appeal
by Shannon Sweeney CEI Asia Pacific 25-Nov-08, 10:15
SEOUL South Korea's conference and exhibition industry has received a shake-up with the launch of the Seoul Tourism Organization (STO).
STO is a new public-private partnership that is separate from Korea Tourist Organization (KTO).
It continues a recent Korean trend of each different city working alone when promoting its appeal to international buyers.
STO president and CEO, Samuel Koo, said: “The launch of STO came about to promote Seoul as a viable destination for international business events.”
The range of services provided by STO will include direct subsidies for convention and exhibition bookings, in addition to other offerings from KTO.
Koo added: “Seoul is a complete city with international standards and everything that groups may need.”
For further information, visit www.seoulwelcome.com
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