The A-List: 2008

Job

Chief executive

Company

I-Level Group

Work Telephone

+44 (0)20 7340 2924.

Address

Elsley Court, 20-22 Great Titchfield Street, London, W1W 8BE

Fantasy business partner

Jean Todt.

How do you off-set your carbon footprint?

Listen more and speak less.

Greatest influence

Time.

Clubs

Soho House, Beckenham RFC.

Favourite gadget

Mobile phone.

Desert island objects

Fly fishing rod, saxophone, sunglasses.

Favourite media

The New York Times, Sports Illustrated, The West Wing (RIP), Radio 2, bbc.co.uk.

Biggest risk taken

In business, starting PHD with no clients, no business, but two very talented partners.

Perfect day

A day spent in the sun watching cricket at Lord's.

Career highlights

1974 to 1985, various; 1985 to 1990, WCRS; 1990 to 2007, PHD; 2007 to date, i-Level.

Hidden talent

Best kept hidden.

Best job outside advertising

Being a dad.

Lowdown

Probably the most high-profile traditional media man to make the move to the digital dark side, Pattison seems to have settled in quite well, although evidence of what he's been up to at the agency has been thin on the ground. If i-Level does sell, his experience will be of huge benefit in managing the process.

Most expensive purchase

Children's education.

Why are you good at what you do?

I will let others be the judge of that.