The A-List: 2008

Job

Group chief executive

Company

Grey Group

Work Telephone

+44 (0)20 3037 3284.

Address

Grey, The Johnson Building, 77 Hatton Gardens, London, EC1N 8JS

Fantasy business partner

Sir Alex Ferguson.

How do you off-set your carbon footprint?

Keen cyclist, minimal car usage.

Greatest influence

Google.

Clubs

Soho House.

Favourite gadget

Sky HD.

Desert island objects

Sky HD, Mobile phone, laptop.

Favourite media

The Sunday Times, Wired, Curb Your Enthusiasm, Xfm, Google.

Perfect day

Any Sunday.

Career highlights

1991 to 1995, marketing manager, Nintendo UK. 1995 to 2004; European vice-president marketing, Sony PlayStation; 2004 to 2007, senior vice-president marketing communications, Sony Europe.

Hidden talent

Juggling.

Best job outside advertising

Working in a surf and sailing resort in the south of France during the summer as a student.

Lowdown

Despite being one of adland's mos successful and admired clients, Patton has found agency life to be a massive change and an even bigger learning curve. He will need to adjust extremely quickly to the pace of agency life as well as changing perceptions of Grey London.

Most expensive purchase

Holiday.

Why are you good at what you do?

Great team work.