The A-List: 2008

Job

Creative partner

Company

Craik Jones Watson Mitchell Voelkel

Work Telephone

+44 (0)20 7734 1650.

Address

120 Regent Street, London, W1B 5RY

Fantasy business partner

Bill Bernbach.

How do you off-set your carbon footprint?

Walk to work.

Greatest influence

Talented creatives.

Clubs

Home House.

Favourite gadget

Not a gadget person.

Desert island objects

A boat, a big engine for it, and a compass.

Most-admired politician

You are joking!

Favourite media

The Guardian, Country Life, Match of the Day, Radio 2, bbc.co.uk.

Biggest risk taken

Starting CJWMV.

Perfect day

Lie-in, read the newspaper end to end, long, long lunch with family, bed.

Who should play you in the film of your life?

My son, he needs the work.

Career highlights

Craik Jones.

Fictional hero

Homer Simpson.

Hidden talent

It's hidden.

Best job outside advertising

Rock band.

Lowdown

With creativity at his heart, Watson was happy to step into the creative partner role this year. But straight-talking Brummie will need to put some confidence back into the creative teams to recover from the loss of the Orange and Land Rover accounts.

Most expensive purchase

A stake in the agency, now sold thankfully.

Why are you good at what you do?

I know a great ad when I see one.