The A-List: 2008

Born

30th June 1957

Job

Chairman

Company

Publicis Dialog

Work Telephone

+44 (0)20 7830 3811.

Address

82 Baker Street, London, W1U 6AE

Fantasy business partner

Bill Gates.

How do you off-set your carbon footprint?

Grow my own veg.

Greatest influence

My wife and family.

Clubs

Soho House, Gerrards Cross Hockey Club, Beaconsfield Golf Club.

Favourite gadget

Pitchmark repairer.

Desert island objects

A ball, suncream (I burn easily), and a radio (to keep up with the sports news).

Most-admired politician

None.

Favourite media

Financial Times on Saturday, South Park, Radio Five Live, bbc.co.uk.

Biggest risk taken

Starting my own business.

Perfect day

Clear blue sky, fresh powder, and no queues on the lifts.

Who should play you in the film of your life?

George Clooney.

Career highlights

Client for three years, own agency for eight years, and Publicis for the past four years.

Fictional hero

Just William.

Hidden talent

Cooking.

Best job outside advertising

Dustman.

Lowdown

Let's just hope that Kerslake has a better grip on the Modem Media/Publicis Dialog/Publicis Modem repackaging than the rest of the DM industry, who are still left wondering just what Publicis Dialog stands for now.

Most expensive purchase

A racehorse for my wife's birthday.

Why are you good at what you do?

Good radar, and the ability to listen.