The A-List: 2008

Born

15th April 1970

Job

Partner

Company

CHI & Partners

Work Telephone

+44 (0)20 7462 8500.

Address

7 Rathbone Street, London, W1T 1LY

Fantasy business partner

Steve Jobs.

How do you off-set your carbon footprint?

Can't claim to be a huge off-setter. Do a lot around the house to make it more energy efficient.

Greatest influence

My parents.

Clubs

Soho House.

Favourite gadget

iPod.

Desert island objects

Photo album, sunglasses, boat.

Most-admired politician

Nelson Mandela. Because he never sought revenge, and is still engaged in tackling injustice everywhere.

Favourite media

The Guardian, The Sunday Times, Conde Nast Traveller, Friday Night Project, Soccer AM, TalkSPORT, Sky Sports.

Biggest risk taken

Persuading corrupt policemen outside Lagos airport not to shoot the driver of the car we were travelling in.

Perfect day

Breakfast on the beach. Swimming in the sea. Quality time with the children. Basically, relaxing in the sun.

Who should play you in the film of your life?

Sidney Poitier.

Career highlights

Worked with brilliant people at Lowe (1992 to 1998); Optimedia (1998 to 2003); TBWA (2003 to 2007); and now CHI & Partners (from July 2007).

Fictional hero

Columbo.

Hidden talent

I'm a Grade 6 pianist.

Best job outside advertising

Promoting gigs in London.

Lowdown

Alongside his colleague Tim Allnutt, Nwosu is leading the full-service charge at CHI & Partners. More than a few agencies were keen on snaring his talents, and TBWA will rue the day it let the comms planner go.

Most expensive purchase

Engagement ring.

Why are you good at what you do?

I enjoy making ideas happen.