The A-List: 2008

Job

Chairman and chief executive

Company

MediaCom Worldwide

Work Telephone

Undisclosed.

Address

Landwehrstraße, 60-62, Munich, 80336

Fantasy business partner

Steve Jobs.

How do you off-set your carbon footprint?

Will stop smoking cigars.

Greatest influence

Intuition.

Clubs

The sames clubs that Groucho Marx was a member of.

Favourite gadget

Nokia N95.

Desert island objects

Me, my family and friends.

Favourite media

Neuer Zuricher Zeitung, Zitti Berlin, Curb Your Enthusiasm, LastFM.

Biggest risk taken

On a certain day, not to have taken one.

Perfect day

In some fashion, every day is a perfect day.

Who should play you in the film of your life?

Philip Marlow.

Career highlights

Opening act drama before The Scorpions, MediaCom chief executive a bit later.

Fictional hero

Me, in my dreams.

Hidden talent

Design.

Best job outside advertising

Drumming.

Lowdown

Schmidt-Vogel has presided over the recent expansion of the MediaCom network through some good new business wins. It was all about bedding these down in 2007, and Schmidt-Vogel remains a well respected, formidable leader of the WPP business.

Most expensive purchase

A very expensive jacket, which I hated afterward and never wear.

Why are you good at what you do?

Last man standing.