The A-List: 2008

Born

1st January 1968

Job

Director

Company

Freud Communications

Work Telephone

Undisclosed.

Address

19-21 Mortimer Street, London, W1T 3DX

Fantasy business partner

My family. My friends. And Flavio Briatore.

How do you off-set your carbon footprint?

Went on holiday in the UK, instead.

Greatest influence

London.

Clubs

Goodwood Road Racing Club.

Favourite gadget

Motorola Pebl.

Desert island objects

Braun mirror, Swiss Army Knife, sunscreen.

Most-admired politician

Michael Heseltine. His hair as much as his career.

Favourite media

Financial Times, Vanity Fair, Spooks, Radio 2, Expedia.

Biggest risk taken

Not taking more.

Perfect day

The rumble of planes and traffic. Say hello to my son. Espresso. Try to do something new. Make some money. Spend some money. Story time. A movie.

Who should play you in the film of your life?

Ibrahim Ferrer.

Career highlights

Shaping the evolving communications landscape with Freud. The decency of DFGW. Our BBC work. The launch of Freeview. Everything I learned at McCann.

Fictional hero

Jason Bourne.

Hidden talent

Lego building.

Best job outside advertising

Clinic clerk at St Thomas' Hospital STD clinic.

Lowdown

The Freud takeover of DFGW added yet another conundrum to adland's debate of what's in store for the future. Cameron has been busy bedding down clients into a new arrangement, and even picked up a meaty COI integrated milk brief late on in the year. Is this integrated model sustainable?

Most expensive purchase

Pots.

Why are you good at what you do?

Never thinking I know.