The A-List: 2008

Job

Brand marketing director

Company

The Economist

Work Telephone

+44 (0)20 7830 7121.

Address

25 St James's Street, London, SW1A 1HG

Fantasy business partner

Gordon Ramsay.

How do you off-set your carbon footprint?

I prefer to minimise it.

Greatest influence

My Dad, and the Scottish work ethic.

Clubs

Guest of several, member of none.

Favourite gadget

Le Creuset Screwpull.

Desert island objects

Continuous supply of hot water, my favourite pillow and a virtual library.

Most-admired politician

Robin Cook for sticking to his principles on Iraq.

Favourite media

The Economist; Intelligent Life, Radio 4, stumbleupon.com.

Biggest risk taken

Skiing through a total white-out. No choice.

Perfect day

Sunday.

Who should play you in the film of your life?

Diana Quick.

Career highlights

Co-authored Silver IPA Award for The Economist; Nelson Mandela TV ad with Mac Maharaj voiceover; Campaign Medium of the Year 2006; most recent The Economist advertising campaign.

Fictional hero

Inspector Morse.

Hidden talent

Football punditry.

Best job outside advertising

Au pair to a lovely family in the South of France.

Lowdown

Described as "a breath of fresh air" when she arrived at The Economist from the BBC, Kean is acclaimed for her high professionalism and her determination to get the maximum mileage from The Economist's advertising heritage. Rumour has it that Abbott Mead Vickers BBDO, the agency that created it, once attempted to poach her.

Most expensive purchase

New kitchen.

Why are you good at what you do?

Because I care.