The A-List: 2008

Born

1st May 1970

Job

Art director

Company

The Red Brick Road

Work Telephone

+44 (0)20 7575 7654.

Address

50-54 Beak Street, London, W1F 9RN

Fantasy business partner

David Hockney or Sir Alex Ferguson.

How do you off-set your carbon footprint?

Turn the light off before sex.

Greatest influence

Fear of letting people down.

Clubs

Bedfont Sunday FC and The Groucho Club.

Favourite gadget

Sit-on lawnmower.

Desert island objects

A football, fishing rod, fags.

Most-admired politician

George Galloway, for his Vanilla Ice-style rap on talkSPORT.

Favourite media

The Times, Golf Punk, Life on Mars, Radio Five Live, eBay.

Biggest risk taken

I'm not one of life's gamblers.

Perfect day

Fishing.

Who should play you in the film of your life?

Jamie Bell.

Career highlights

Founding The Red Brick Road.

Fictional hero

Homer Simpson.

Hidden talent

Patience.

Best job outside advertising

Non-league footballer.

Lowdown

With his creative partner Sam Cartmell, Lawes still owns one half of Tesco's creative rubberstamp with Paul Weinberger. The account's steady outpouring of work has left a warm glow, although it is yet to show the creative firecrackers of their days at Lowe.

Most expensive purchase

School fees, four times over.

Why are you good at what you do?

I try harder because of my inferiority complex.