The A-List: 2008

Born

1st January 1944

Job

Various non-executive advisory roles

Company

Barnardos, Dare, Garner International, Guardian Media Group, i-Level

Work Telephone

Undisclosed.

Fantasy business partner

I'd stick with the ones I had.

How do you off-set your carbon footprint?

Via a recycling/diesel family.

Greatest influence

Stanley Pollitt.

Clubs

Two golf clubs.

Favourite gadget

Golf Powercaddy.

Desert island objects

Golf clubs, snooker table and the works of Charles Dickens.

Most-admired politician

Nelson Mandela.

Favourite media

The Guardian, The Observer Sports Monthly, Spooks, Radio Five Live, Amazon.

Biggest risk taken

From client to agency.

Perfect day

Masters Golf at Augusta, or the Ryder Cup Singles Day.

Who should play you in the film of your life?

Jack Lemmon.

Career highlights

Founding partner of TBWA\London and Bartle Bogle Hegarty.

Fictional hero

Sherlock Holmes.

Hidden talent

Entertaining grandchildren.

Best job outside advertising

College lecturing.

Lowdown

Adland's favourite business uncle, Bartle proved once again how foresighted he was to back digital agency Dare all those years ago. The company sold to Cossette for a tidy sum this year. The wise and provocative Bartle clearly still has that winning streak.

Most expensive purchase

Holidays.

Why are you good at what you do?

Listen well, think clearly.