The A-List: 2008

Born

9th November 1961

Job

Executive creative director

Company

Bartle Bogle Hegarty

Work Telephone

+44 (0)20 7734 1677.

Address

60 Kingly Street, London, W1B 5DS

Fantasy business partner

Tatyana Yeltsin.

How do you off-set your carbon footprint?

Boats, trains and automobiles.

Greatest influence

Paul Weller.

Clubs

None.

Favourite gadget

Sky+.

Desert island objects

Guitar, piano and a satellite phone.

Most-admired politician

Ed Balls, for not changing his name.

Favourite media

The Guardian, Q, Heroes, Radio 4, whatcar.

Biggest risk taken

Parachuting.

Perfect day

Manchester United or Chelsea 0, Arsenal 4.

Who should play you in the film of your life?

Laurence Olivier or Bruce Willis.

Career highlights

Executive creative director, BBH.

Fictional hero

John McClane.

Hidden talent

Origami.

Best job outside advertising

Petrol pump attendant.

Lowdown

As well as bedding down clients, the dry-witted O'Keeffe has been busy hiring (and promoting) within his creative department, leading to one of the agency's most prolific years, workwise, since its inception.

Most expensive purchase

Grand piano.

Why are you good at what you do?

That's the way God made me.