The A-List: 2008

Born

1st January 1973

Job

Partner

Company

Work Research

Work Telephone

+44 (0)20 8347 0888.

Address

Marshall Street, London, W1F 7EJ

Fantasy business partner

Dani Washer, one of the few people I can spend all day with.

How do you off-set your carbon footprint?

I walk everywhere and don't own a sports car.

Greatest influence

The Hacienda, 1989.

Clubs

No 5 Cavendish Square, Mono, The Crouch End Appreciation Society (Facebook).

Favourite gadget

Sky+.

Desert island objects

Wine bottle, pen and paper.

Most-admired politician

Admire is such a strong word.

Favourite media

The Guardian, The Observer Food Monthly, Frasier, Last FM, www.workresearch.co.uk.

Biggest risk taken

Starting the company with a six-month-old baby in the house.

Perfect day

Getting upgraded on a flight to the Maldives.

Who should play you in the film of your life?

Dale Winton.

Career highlights

Qualitative research at TRBi, account planning at AVision, media strategy at PHD, and now Work Research, which is a mixture of the three.

Fictional hero

Holden Caulfield.

Hidden talent

Dancing.

Best job outside advertising

I used to run nightclubs in Edinburgh, which had its moments.

Lowdown

When Gibbons quit PHD to set up his own market research company last year, the agency was the poorer for it. He's been a bit lower-profile since, but still remains one of the best and brightest researchers in UK marketing.

Most expensive purchase

My wife's engagement ring.

Why are you good at what you do?

I am lucky, I find it interesting.