The A-List: 2008

Born

21st September 1970

Job

Editorial standards manager

Company

BACC

Work Telephone

+44 (0)20 7339 4700.

Address

London, WC1N 2JX

Fantasy business partner

Basil Fawlty. There would be crowds of people wanting to come for the 'Fawlty Towers Experience', and it would be so much fun doing it.

How do you off-set your carbon footprint?

There is no single action I have taken, more that I try to generally be aware of what I am doing.

Greatest influence

Great ideas that make sense.

Clubs

Brann.

Favourite gadget

My sat nav (being relatively new to London).

Desert island objects

Book, mp3 player and canvasses (with paint).

Most-admired politician

I admire people who work hard for causes or values that they strongly believe in.

Favourite media

The Guardian, Campaign, Horizon, Heart, www.brann.no.

Perfect day

Mounting a hill on skis in beautiful sunshine, having a nice lunch at the top, before Telemark skiing down to a nice cottage for a warm cup of mulled wine.

Who should play you in the film of your life?

Would be fun to see my life through the acting talents of someone such as Bruce Willis.

Career highlights

Project manager for European Commission projects in Central and Eastern Europe; reforming public administration and legislation from 1998 to 2002; Policy and compliance manager for the European Advertising Standards Alliance, representing the interests of self-regulation of advertising in Europe from 2002 to 2006.

Fictional hero

Inspector Closeau.

Hidden talent

I like to paint pictures, but it is up to others to judge whether I have a talent or not.

Best job outside advertising

Had a great time working with authorities in Central and Eastern Europe, in an absolutely fascinating part of the continent.

Lowdown

Under Hammer, the BACC continues to keep its distance from the Advertising Standards Authority, much to the latter's chagrin. The chasm became all too obvious when the BACC took flak by refusing to allow the return of the "Go To Work On An Egg" campaign and suffered further embarrassment when the ASA chairman, Chris Smith, commented that he disagreed with the decision.

Most expensive purchase

I have just got married, and that was sort of expensive.

Why are you good at what you do?

Listening and making best use of information when making decisions.