The A-List: 2008

Job

Executive creative director

Company

WCRS

Work Telephone

+44 (0)20 7806 5000.

Address

5 Golden Square, London, W1F 9BS

Fantasy business partner

Roger Federer in a touring doubles partnership.

How do you off-set your carbon footprint?

Stick to locally sourced beer.

Greatest influence

David Gower.

Clubs

Groucho, Soho House.

Favourite gadget

Sky+.

Desert island objects

A photograph of Katie, Louis and Lana; an oyster knife; the Fullers brewery.

Most-admired politician

Ken Livingstone. He's truthful.

Favourite media

The Guardian, The Observer Food Monthly, The Simpsons, Radio 4, YouTube.

Biggest risk taken

Putting £500 on Desert Orchid to win the 1989 Gold Cup in atrocious going still can't believe he did it.

Perfect day

Long lunch, languid sex and beating the Australians at cricket or rugby (maybe both, since it's my perfect day).

Who should play you in the film of your life?

(According to Rooney Carruthers) John Le Mesurier.

Career highlights

Spending three days in Sussex with Ian Botham judging a Pub of the Month competition; now, at WCRS (honestly).

Fictional hero

Captain Haddock.

Hidden talent

Damn. I haven't got one.

Best job outside advertising

Being the body on which a cardiac scanner was demonstrated at a medical exhibition.

Lowdown

Continues to bring the best out of his creative teams to consistently deliver top-class creative across a range of clients. Jaume has made the executive creative role his own at WCRS, and is easily one of the best in the business.

Most expensive purchase

Probably something my girlfriend is buying for our 17-month-old son right now.

Why are you good at what you do?

Necessity. I'd be useless at anything else.