The A-List: 2008

Born

1st January 1964

Job

Managing director

Company

Partizan

Work Telephone

+44 (0)20 7851 0200.

Address

London, W1T 0LN

Fantasy business partner

Chris Evans.

How do you off-set your carbon footprint?

Not as much as I should.

Greatest influence

My mother.

Clubs

Soho House and Club Penguin.

Favourite gadget

Mobile phone.

Desert island objects

Hammock, cotton sheet and a piano.

Most-admired politician

Nelson Mandela, because he is genuine.

Favourite media

Something makes me chuckle every time I log on to Facebook.

Biggest risk taken

I don't take risks. In business, everything is considered, and personally, I have to go with how I feel.

Perfect day

A morning ride in the countryside, a picnic lunch with close friends and family (not prepared by me), and then an early night with someone I adore.

Who should play you in the film of your life?

Patsy Palmer.

Career highlights

In 1991, when we booked our first job at Fletcher Sanderson Films, and while at Partizan, there have been many. Also, the Traktor party at Cannes 2004 was pretty special.

Fictional hero

Mr Rochester.

Hidden talent

I make wicked roast potatoes.

Best job outside advertising

Running a flower stall.

Lowdown

A born saleswoman, Sanderson has an uncanny knack for clinching the deal, all done with a sweet smile and hair-flick flourish. Very smart, and with a fantastic sense of humour, Sanderson is great fun over a long lunch.

Most expensive purchase

A painting.

Why are you good at what you do?

I enjoy it.