The A-List: 2008

Job

UK chief executive

Company

WWAV Rapp Collins

Work Telephone

+44 (0)20 8735 8200.

Address

1 Riverside, Manbre Road, London, W6 9WA

Fantasy business partner

Cameron Diaz.

How do you off-set your carbon footprint?

Driving my Mini.

Greatest influence

My 105-year-old Italian grandmother from Naples.

Clubs

RYA, RFU.

Favourite gadget

iPod.

Desert island objects

My two little boys, and my darling wife, Justine.

Most-admired politician

William Hague. He makes me laugh at awards dinners.

Favourite media

The Times, Rugby World, Life on Mars, Radio Five Live, www.wwavrc.co.uk.

Biggest risk taken

Climbing Mont Blanc in Chamonix.

Perfect day

Winning a pitch of scale.

Who should play you in the film of your life?

Bruce Willis.

Career highlights

Winning a famous brand that we cannot talk about.

Fictional hero

Roy of the Rovers.

Hidden talent

Instinct.

Best job outside advertising

A mountain guide in the US.

Lowdown

The formidable figurehead for WWAV RAPP Collins' London operations has had a turbulent year at the top. His confidence will have been dented by the loss of British Gas and the closure of WWAV Leeds. But no-one could accuse him of being lacklustre in his recruitment approach. He's snared lots of talent for the agency's digital offering.

Most expensive purchase

My trip to the Lions Tour still paying my wife back!

Why are you good at what you do?

I have the best talent in this industry working for me.