The A-List: 2008

Born

1st January 1963

Job

Founder

Company

I-Level Group

Work Telephone

+44 (0)20 7399 7100.

Address

Elsley Court, 20-22 Great Titchfield Street, London, W1W 8BE

Greatest influence

My wife.

Clubs

Too many.

Favourite gadget

The wheel.

Desert island objects

Minibar, guitar, pocket-sprung mattress.

Favourite media

The Today Programme, www.huhcorp.com.

Perfect day

Fishing in rockpools in Cadaques with my children.

Who should play you in the film of your life?

Sienna Miller (come on, she needs the challenge).

Career highlights

Sold helicopter engines for Rolls-Royce, then bought some media.

Hidden talent

I love cooking.

Best job outside advertising

Running club nights as a student.

Lowdown

Rumours of a sale or IPO have plagued i-Level for years, but 2007's venture capital cash injection fuelled the flames so much that the company was forced to admit it was seeking advisers ahead of a strategic review. Now his partner, Charlie Dobres, has taken a back seat, Walmsley will have the challenge of steering the business through this crucial time.

Why are you good at what you do?

No idea.