The A-List: 2008

Job

Head of art

Company

Bartle Bogle Hegarty

Work Telephone

+44 (0)20 7734 1677.

Address

London, W1B 5DS

Fantasy business partner

The designer Marc Newson.

How do you off-set your carbon footprint?

I rarely fly. I've planted around 1,000 trees.

Greatest influence

Probably the designer Bob Gill.

Clubs

Just applied for my first. I don't yet know if they want me.

Favourite gadget

A Swedish crooked knife for carving spoon bowls.

Desert island objects

A Gransfors forest axe, a Manuel Nunes ukulele with gut strings and a limitless supply of drawing paper.

Most-admired politician

Tony Benn. A very wise man with an almighty brain.

Favourite media

The Guardian, Eye (Type not Private),The Mighty Boosh, Radio 4, eBay.

Biggest risk taken

Leaving advertising twice. Being on the outside is hugely valuable for retaining objectivity.

Perfect day

Sitting in my garden with a ukulele on my knee as swallows swoop overhead.

Who should play you in the film of your life?

Well, Richard E Grant did pinch bits of my world in the film Honest, Decent & True.

Career highlights

Working with the likes of John Webster, Paul Arden, Tony Cox and John Hegarty.

Fictional hero

Mr Hulot.

Hidden talent

Green woodworking and coppicing woodland.

Best job outside advertising

Illustrating the Christmas cover of the Radio Times or maybe making props for Doctor Who.

Lowdown

Reddy has been busy this year as his agency has turned its hand to getting a lot of high-quality work out of the door. The experienced art director has also had some help with the promotion of Rosie Arnold to the senior management team.

Most expensive purchase

A Martin 3000 with "skunk stripe" and ivoroid purfling, Marathon 18-foot Canadian canoe, a walnut Louis XIII armchair.

Why are you good at what you do?

Since all men are autistic in some way, I can be doggedly single-minded.