The A-List: 2008

Born

1st January 1962

Job

Chief executive

Company

Universal McCann

Work Telephone

+44 (0)20 7833 5858.

Address

42-47 St Johns Square, London, EC1M 4EA

Fantasy business partner

Tony Wilson RIP.

How do you off-set your carbon footprint?

I am a passionate advocate of recycling.

Greatest influence

Fear of failure.

Clubs

Liverpool FC Supporters Club.

Favourite gadget

iPod.

Desert island objects

Not sure that they're objects, but my wife and children.

Most-admired politician

Although he is ostensibly a scientist, Richard Dawkins.

Favourite media

The Daily Telegraph, Mojo, The Sopranos, Radio Five Live, liverpoolfc.tv.

Biggest risk taken

Attempting to avoid an altercation on the A316, April 2007.

Perfect day

Tomorrow.

Who should play you in the film of your life?

Marlon Brando.

Career highlights

1983 to 1985, ITV; 1986 to 1995, McCann Erickson; 1995 to 2007, Universal McCann.

Fictional hero

Holden Caulfield.

Hidden talent

Modesty.

Best job outside advertising

Sunday paper round, 1977 easy money.

Lowdown

It's been a difficult year for Jones following a serious motorcycle accident that led to multiple injuries, several operations and months away from work. He is now back at the helm and intent on giving his agency the focus it needs.

Most expensive purchase

A house.

Why are you good at what you do?

No idea.