The A-List: 2008

Job

Planning director

Company

Miles Calcraft Briginshaw Duffy

Work Telephone

+44 (0)20 7073 6940.

Address

15 Rathbone Street, London, W1T 1NB

Fantasy business partner

Steve Jobs.

How do you off-set your carbon footprint?

Badly.

Greatest influence

My parents, for teaching me to work hard, do the right thing and be happy.

Clubs

Robert Emmett Celtic Supporters Club (London).

Favourite gadget

Corkscrew.

Desert island objects

Dinghy and two oars.

Most-admired politician

Al Gore.

Favourite media

The Sunday Times, Heat, The Apprentice, Xfm, Celtic quick news.

Biggest risk taken

Moving to San Francisco the day of 2000's dotcom crash.

Perfect day

Feed animals at the zoo. And then later a movie, too. And then home.

Who should play you in the film of your life?

Ewan McGregor (for the young me). Jocky Wilson (for the old me).

Career highlights

Abbott Mead Vickers BBDO (1993 to 1997); Rainey Kelly Campbell Roalfe/Y&R (1997 to 2000). Goodby Silverstein & Partners (2000 to 2002). MCBD (2002 to the present). One gold Effie, one gold APG (US), one MarketingWeek award, eight IPA awards, including the 2005 Grand Prix. Making Campaign's Top Ten Planners list for both the UK and non-UK.

Fictional hero

Ignatius Reilly from The Confederacy of Dunces by John Kennedy Toole.

Hidden talent

Keeping my talents well hidden.

Best job outside advertising

Selling dried flowers, door to door in Sydney.

Lowdown

Nairn has a pedigree of strong agencies behind him, and this talented planner's stamp is all over MCBD's best work. However, it sometimes feels that he and the other joint planning director, Giles Hedger, maybe eclipse the creative talent leaving the work feeling strategy heavy.

Most expensive purchase

Engagement ring (well worth it, though).

Why are you good at what you do?

I can summarise what's good about something in a sentence.