The A-List: 2008

Job

Creative partner

Company

Kitcatt Nohr Alexander Shaw

Work Telephone

+44 (0)20 7012 3950.

Address

48-50 St John's Street, London, EC1M 4DG

Fantasy business partner

Bill Gates, if he'll give me a 50/50 split on the shares at 1975 prices, and doesn't telephone me for advice. I'll settle for a 49/51 split if he insists.

How do you off-set your carbon footprint?

Train, cycle, walk.

Greatest influence

The weather.

Clubs

None.

Favourite gadget

Bicycle.

Desert island objects

Pencils, paper and a good astronomical telescope.

Most-admired politician

Themistocles. His persuasive but unconventional interpretation of the Delphic Oracle's utterances led Athens to adopt his naval strategy, which resulted in the defeat of Persia, to our eternal benefit.

Favourite media

London Review of Books, New Scientist, Radio 3, Project Gutenberg.

Perfect day

Saturday.

Career highlights

Starting our own agency.

Fictional hero

Atticus Finch.

Best job outside advertising

Bookselling.

Lowdown

The quiet but commanding Kitcatt is much loved by his creative team, who all appreciate his non-invasive approach to managing their output. The former English teacher and avid reader, who once commented that 'poetry was more important than press coverage', has instigated a poetry board at the agency to counterbalance the press cuttings display.

Most expensive purchase

My piano.

Why are you good at what you do?

Restlessness.