The A-List: 2008

Born

1st January 1966

Job

Director

Company

Weilands

Work Telephone

+44 (0)20 7287 6900.

Address

London, W1F 9NZ

Fantasy business partner

Kate Moss.

Greatest influence

Anthony Lane.

Favourite gadget

Corkscrew.

Most-admired politician

Gordon Brown.

Favourite media

The Times.

Who should play you in the film of your life?

Greg Sulkin.

Career highlights

Pin-up in Mirabelle teen magazine.

Fictional hero

Joe 90.

Best job outside advertising

Defurring kettles for Swan Kitchen Appliances.

Lowdown

Weiland is one of the most experienced directors still working in the business and, although he's best known these days for his work directing Walkers ads, Weiland's energy and passion still shine through.

Why are you good at what you do?

Because I won't take no for an answer.