The A-List: 2008

Born

30th December 1962

Job

Managing director Outsider; partner, Viral Factory; partner, Unit 9

Company

Ousider

Work Telephone

+44 (0)20 7636 6666.

Address

41-42 Foley Street, London, W1W 7TS

Fantasy business partner

Leonardo da Vinci.

How do you off-set your carbon footprint?

Cycle everywhere.

Greatest influence

My father.

Clubs

The Union, The Piscatorial Society.

Favourite gadget

Mobile phone.

Desert island objects

Fishing rod, 61 Palmer, a complete set of Winston Churchill's The Second World War.

Most-admired politician

Not sure about any of them.

Favourite media

The Daily Telegraph, The Week, the news, The Today Programme.

Biggest risk taken

Starting Outsider.

Perfect day

Salmon fishing on a Highland river, then supper with my family.

Who should play you in the film of your life?

Alberto Sordi.

Career highlights

Getting a job,winning some prizes, still being in business.

Fictional hero

James Bond, natch.

Hidden talent

A good herdsman and cattle judge.

Best job outside advertising

Running a dairy farm in California.

Lowdown

With his production company Outsider and his business interest in the Viral Factory, Campbell is one of the most forward-looking producers in the business. Equally comfortable making 30-second ads, three-minute virals and 30-minute documentaries, his is the model many production companies are eager to ape.

Most expensive purchase

Art.

Why are you good at what you do?

Ability to adapt.