The A-List: 2008

Job

Founding partner

Company

VCCP

Work Telephone

Undisclosed.

Address

Greencoat House, 15 Francis Street, London, SW1P 1DH

Fantasy business partner

Vlad the Impaler.

How do you off-set your carbon footprint?

See agency.

Greatest influence

Charles Vallance.

Clubs

East Sussex National, The Union.

Favourite gadget

Frying pan.

Desert island objects

Compass, Trevor Baylis freeplay radio, machete.

Most-admired politician

Ken Livingstone. Anything to free up London traffic.

Favourite media

TalkSPORT.

Biggest risk taken

Obvious.

Perfect day

Any day with my beautiful fiancee and child.

Who should play you in the film of your life?

Bob Hoskins.

Career highlights

Setting up VCCP and taking O2 to the number one brand.

Fictional hero

007.

Hidden talent

Green fingers.

Best job outside advertising

Barman in Ios, Greece in 1977.

Lowdown

Age hasn't softened this temperamental creative's dummy-spitting habits, but Carruthers needs to inject some fresh creative flair into VCCP. However, you can't sniff at VCCP's new business efforts.

Most expensive purchase

Photographs.

Why are you good at what you do?

Honesty.