The A-List: 2008

Born

1st January 1966

Job

Misc

Company

Open Intelligence Agency

Work Telephone

Undisclosed.

Fantasy business partner

William Gibson.

How do you off-set your carbon footprint?

Sporadically.

Greatest influence

Whoever I spoke to last.

Clubs

Nottingham Forest Football Club, RSA.

Favourite gadget

Ukulele.

Desert island objects

My Mac, my pinhole camera, a nice pen.

Most-admired politician

Bonar Law he kept his head down.

Favourite media

The Guardian, The New Yorker, The West Wing, Radio 4, www.ilike.org.uk.

Biggest risk taken

Emigration.

Perfect day

Wednesday.

Who should play you in the film of your life?

Charles Laughton.

Career highlights

Naming Little Chef's Olympic Breakfast.

Fictional hero

Hero Protagonist.

Hidden talent

I can do 100 metres in under 10 seconds.

Best job outside advertising

Popstar.

Lowdown

Everyone's favourite planner seems to have spent 2007 giving the rest of the industry something to discuss. Surely Davies is the most oft-quoted thinker in the business. Good job he's such a modest, decent bloke.

Most expensive purchase

Drums.

Why are you good at what you do?

I enjoy it, but not too much.