The A-List: 2008

Born

22nd September 1968

Job

Managing director

Company

Agency.com

Work Telephone

+44 (0)20 7964 8200.

Address

London, WC2R 0DW

Fantasy business partner

Derren Brown serious thinking out of the box.

How do you off-set your carbon footprint?

dothegreenthing.com.

Greatest influence

My brother.

Clubs

Hospital, Facebook.

Favourite gadget

I have so many! My iPhone at this moment in time, but my Aibo dog is super-cool.

Desert island objects

A flare gun, a sketch pad and a pencil, and my iPhone.

Favourite media

Financial Times, Wired, Heroes, I can't remember the last time I listened to radio? engadget.com, www.projectentropia.com, cool multi-user online game (not quite a website, but very addictive).

Biggest risk taken

Having children.

Perfect day

Enjoying a beer in the mountains with blue skies and pristine snow, having just skied down a large hill at an obscene rate of knots? then doing it all over again.

Who should play you in the film of your life?

Christopher Eccleston.

Career highlights

1993, designer then producer at 3T Productions in the North. 1999, became creative director at Agency.com working on BA, built its first e-ticketing system. 2000, director of creative delivery at Sapient, working on Opodo. 2001, Fullsix, director, new business/client services, working with Orange and P&G. 2004, Agency.com client partner, "boomeranged" back working with Ladbrokes and P&G. 2005, head of client services. 2007, managing director.

Fictional hero

The Stainless Steel Rat.

Hidden talent

If I told you, it wouldn't be hidden.

Best job outside advertising

I was a bouncer. I learnt more about people doing that job than any other.

Lowdown

Agency.com's recent recruit has won himself a good reputation as a strong internal manager. However, Agency.com now needs to really drive its reputation on the industry stage if it's to stop traditional agencies stealing its lunch.

Most expensive purchase

My home computer set-up. It has more things plugged into it than you can shake a stick at.

Why are you good at what you do?

My creative, technical and business experience is pretty handy when I have to sit with clients, meaning I can quickly get to the bottom of what they are trying to achieve and help crack a solution.