The A-List: 2008

Born

16th August 1971

Job

Managing director

Company

Bartle Bogle Hegarty

Work Telephone

+44 (0)20 7453 4000.

Address

60 Kingly Street, London, W1B 5DS

Fantasy business partner

Alexander of Macedon. He thought big and backed himself.

How do you off-set your carbon footprint?

I no longer drive to work.

Greatest influence

What I have learnt from playing sport.

Clubs

Rosslyn Park.

Favourite gadget

Ice-maker. You can never have too much ice.

Desert island objects

Case of Tabasco, Ping golf clubs and The Datai Hotel.

Most-admired politician

Lee Kuan Yew, because he took a little island off the coast of Malaysia with no natural resources and created the economic miracle that is Singapore.

Favourite media

The Times, Time, The West Wing, Radio 4, BBC sport.

Biggest risk taken

I haven't really taken any yet.

Perfect day

On holiday in Sydney with my brother, a morning spent playing some kind of sport with my children croquet is currently the go a good lunch with mates at Catalinas, and an afternoon watching England beat Australia at something. It happened once on 22 November 2003.

Who should play you in the film of your life?

My father. Ten years in Crossroads has prepared him for the role perfectly.

Career highlights

Promotion to the BBH board, Singapore Agency of the Year, launch of BBH China, Vodafone UK win, The Lynx "Tribal Women" shoot.

Fictional hero

David St Hubbins, the patron saint of quality footwear.

Hidden talent

My memory.

Best job outside advertising

Teaching in South Africa.

Lowdown

It was unclear what his role was when Fennell came back to these shores in 2006, but he has since stamped his authority on the agency he's running and, after some initial struggles, has fitted right in with Jim Carroll and John O'Keeffe. Has been a big factor in the agency successfully bedding in all of its clients from 2005, as well as putting the focus on its creative proposition.

Most expensive purchase

Our dog, English Mastiffs cost loads and eat loads.

Why are you good at what you do?

Because I enjoy it.