The A-List: 2008

Job

Director of digital strategy and development

Company

Guardian Media Group

Work Telephone

+44 (0)20 7713 4353.

Address

119 Farringdon Road, London, EC1R 3ER

Fantasy business partner

Bob the Builder.

How do you off-set your carbon footprint?

I try not to have a big one in the first place.

Greatest influence

A combination of Thomas Paine and George Orwell.

Clubs

None.

Favourite gadget

My Brompton bike.

Desert island objects

A kite, a Nikon D2, and a MacBook Pro with Pro Tools and Photoshop on.

Most-admired politician

Neil Kinnock. All of the pain and none of the glory.

Favourite media

The Guardian, Grazia, Andrew Marr's History of Modern Britain, Radio 4, GuardianUnlimited.

Biggest risk taken

Going digital early.

Perfect day

A giggle-filled day of family, beach and barbeque.

Who should play you in the film of your life?

Ben Stiller.

Career highlights

Being involved with the launch and evolution of GuardianUnlimited.

Fictional hero

Sherlock Holmes.

Hidden talent

Being able to turn simple DIY tasks into house-threatening disasters.

Best job outside advertising

Freelance TV previewer for the Daily Mail (getting paid for watching the telly!).

Lowdown

It's been another busy year for Waldman, now one of the veterans of digital publishing, which saw him attempt to fight off claims from Telegraph Media that it had overtaken The Guardian in terms of online popularity. As the chairman of the Association of Online Publishers, he's been leading the publishing industry's reaction to Google's newly launched news service.

Most expensive purchase

A sit-on mower.

Why are you good at what you do?

I make sure I know what I'm talking about.