The A-List: 2008

Job

Chief executive

Company

Tag

Work Telephone

+44 (0)20 7251 4571.

Address

London, EC1M 5TA

Fantasy business partner

Gordon Ramsay.

Greatest influence

My dad.

Clubs

Shoreditch House.

Favourite gadget

Mobile phone.

Desert island objects

Books, an iPod and a sub-power station to keep it going.

Most-admired politician

Tony Benn. You may not agree with what he says, but he never sold out.

Favourite media

The Times, Radio Control Weekly, Lost, Radio Five Live Breakfast Show, www.cpfc.co.uk.

Perfect day

Sleep late have breakfast with family, sun is shining, win some new business, go for a run, dinner with family, Crystal Palace at home; we beat Chelsea 6-2, beer with the boys.Sleep.

Who should play you in the film of your life?

Apparently, I look like Barry Manilow.

Career highlights

Being in The A List.

Hidden talent

I'm completely talentless.

Best job outside advertising

Putting up false ceilings.

Lowdown

Don't let Parish's self-deprecating demeanor fool you; his instinct for business ranks him among the best. He's a no-nonsense decision-maker who seems in a perpetual good mood.

Most expensive purchase

Watch.

Why are you good at what you do?

Born to worry.