The A-List: 2008

Job

Chairman, marketing services division

Company

Chime Communications

Work Telephone

+44 (0)20 7861 8549.

Address

14 Curzon Street, London, W1J 5HN

Fantasy business partner

My three sisters.

How do you off-set your carbon footprint?

Working for a carbon-neutral company.

Greatest influence

Life is short.

Clubs

MGGB, Wacl, Grapevine.

Favourite gadget

My hairdryer.

Desert island objects

My man, my horse, my mascara.

Most-admired politician

Winston Churchill.

Favourite media

The Sunday Times, The West Wing, Radio 4, pajamagram.com.

Biggest risk taken

Joining the BBC.

Perfect day

On a beach, or by a pool.

Who should play you in the film of your life?

All suggestions gratefully received.

Career highlights

WRCS, BBC, Chime Communications, Historic Royal Palaces.

Fictional hero

Velvet Brown.

Hidden talent

100m hurdles.

Best job outside advertising

BBC marketing director.

Lowdown

Moved into a new business role by Chris Sattethwaite, Farr has control of the huge company's new business responsibilities across all of its marketing services. A busy job, indeed for one of adland's most polished women.

Most expensive purchase

Travel, as often as possible.

Why are you good at what you do?

Working with fabulous people.