The A-List: 2008

Born

1st January 1974

Job

Managing partner

Company

Lean Mean Fighting Machine

Work Telephone

+44 (0)20 7278 5400.

Address

4-8 Rodney Street, London, N1 9JH

Fantasy business partner

Stephen Fry.

How do you off-set your carbon footprint?

I don't.

Greatest influence

Truth, Lies and Advertising: The Art of Account Planning by Jon Steel.

Clubs

None.

Favourite gadget

Laptop.

Desert island objects

A radio, a chef's knife and a pillow.

Most-admired politician

Margaret Thatcher. In the face of immense unpoularity and sustained criticism, she laid the economic foundations for modern Britain.

Favourite media

The Guardian Weekend, Shameless, Radio Five Live, wikipedia.

Biggest risk taken

Taking on a new client just for the cash.

Perfect day

Driving through the New Forest on our way down to Mudeford for a long weekend.

Who should play you in the film of your life?

Alan Davies.

Career highlights

Mr T agreeing to star in a banner ad.

Fictional hero

Danny's father in Roald Dahl's Danny The Champion of the World.

Hidden talent

I have an uncanny sense of direction.

Best job outside advertising

Running a pub.

Lowdown

Probably the most sensible of the three outward-facing Lean Mean partners, Bazeley has had a job managing his colourful (and talented) creative directors and trying to build a fledgling business. Not before time, the agency is beginning to feel a lot more mature, complete with more clients, more effort and a more grown-up attitude.

Most expensive purchase

My wedding.

Why are you good at what you do?

I work on the assumption that people are fundamentally uninterested in advertising.