The A-List: 2008

Job

Creative director

Company

Lab@Initiative

Work Telephone

+44 (0)20 7663 7131.

Address

84 Eccleston Square, London, SW1V 1PX

Fantasy business partner

Genghis Khan.

How do you off-set your carbon footprint?

I don't have a car.

Greatest influence

Mortality.

Clubs

None. "I wouldn't want to join any club that would have me as a member."

Favourite gadget

iPod.

Desert island objects

A yacht, in case the helicopter fails, and my iPod.

Most-admired politician

None. They're all self-serving egomaniacs.

Favourite media

The Independent, Q, Match of the Day, Radio 4, Facebook.

Biggest risk taken

Stopping doing the Lottery after 12 years.

Perfect day

Saturday, at home in Brighton with my wife and Oscar the dog.

Who should play you in the film of your life?

Richard E Grant.

Career highlights

That I'm still here.

Fictional hero

Withnail.

Hidden talent

My impersonation of Richard E Grant.

Best job outside advertising

I was expelled at 16, worked in a bank for six months, refused to get my hair cut, left, and ended up in advertising, so none.

Lowdown

Manwaring is Initiative's resident "creative" media man, and spent much of 2007 laying the foundations for a new creative offering from the media agency. This will offer clients a creative solution that integrates beautifully with the media strategy.

Most expensive purchase

Holiday home in France.

Why are you good at what you do?

Keeping one step ahead.