The A-List: 2008

Born

1st January 1970

Job

Managing director

Company

WCRS

Work Telephone

+44 (0)20 7806 5165.

Address

5 Golden Square, London, W1F 9BS

Fantasy business partner

Keira Knightley.

How do you off-set your carbon footprint?

Does cycling to work and recycling count?

Greatest influence

My parents (is there any choice?).

Clubs

Soho House, Third Space, Advertising Cliche Society.

Favourite gadget

BlackBerry (delivers misplaced sense of self-importance).

Desert island objects

Sand wedge, BlackBerry, football.

Most-admired politician

Al Gore, for the tenacity to get over "that" election and come back stronger.

Favourite media

The Observer, Campaign, Peep Show, Radio 4, bbc.co.uk.

Biggest risk taken

Driving to school the day that I failed my driving test.

Perfect day

Take a phone call confirming a huge pitch win; spend a sunny day in Richmond Park with family, early evening golf at Sunningdale with Tiger, chopper to Paris for dinner.

Who should play you in the film of your life?

George Clooney (Phillip Schofield, if there are budgetary issues).

Career highlights

Bartle Bogle Hegarty, silver Pencil for Swinton Radio ad; WCRS, working on Orange; Mother, on "Trust Boots" and with some entertaining people; WCRS pt II, getting to be managing director of my favourite agency.

Fictional hero

James Bond.

Best job outside advertising

Shop assistant, Ryman.

Lowdown

Orr spent the last quarter of the year running the agency in the absence of the pregnant Debbie Klein, and, despite a reputation as a quiet man, he has really grasped this chance to shine by pushing the agency to finish another stunning year on a high note, creatively and in new business.

Most expensive purchase

Holidays (usually ones involving crap weather).

Why are you good at what you do?

Modesty prevents.