The A-List: 2008

Job

Chairman and chief executive

Company

BBDO Europe, Middle East & Africa

Work Telephone

+44 (0)20 7616 3498.

Address

151 Marylebone Road, , London, NW1 5QE

Fantasy business partner

William Caxton.

How do you off-set your carbon footprint?

By trying not to fly (and planting a hedge).

Greatest influence

Joan Bennett (my grandmother).

Clubs

Thirty Club, MGGB. Badlands (the unofficial Bruce Springsteen fanclub).

Favourite gadget

Ride-on mower.

Desert island objects

The Fedden, our family photo 'Yearbooks', my iPod.

Most-admired politician

Gladstone. I met my wife studying him.

Favourite media

The Guardian, Private Eye, Ten O'Clock News (with Fiona Bruce), I'm Sorry I Haven't A Clue, Listen Again.

Biggest risk taken

Contesting my WPP contract.

Perfect day

One with no flying (and a bit of hedge-tending).

Who should play you in the film of your life?

Either of my sons. Or Telly Savalas.

Career highlights

Managing director, JWT London; chief executive, PPGH/JWT Amsterdam; global strategy director, JWT; cheif executive, Ammirati Puris Lintas London; partner, Leader Branding Practice, McKinsey & Co; chief executive, Y&R Europe.

Fictional hero

Tintin.

Hidden talent

I make a passable bookshelf.

Best job outside advertising

Running my own letterpress business.

Lowdown

Eccleshare seems to finally be getting to grips with and successfully herding the cats of the BBDO network. No mean feat in any sense.

Most expensive purchase

A Mary Fedden still-life.

Why are you good at what you do?

I worry.