The A-List: 2008

Born

15th July 1937

Job

Chairman

Company

Advertising Standards Boards of Finance

Work Telephone

+44 (0)20 7580 7071.

Address

5th Floor, 21 Berners Street, London, W1T 3LP

Fantasy business partner

Ludwig Wittgenstein.

How do you off-set your carbon footprint?

Badly.

Greatest influence

Ludwig Wittgenstein.

Clubs

Garrick Club, Reform Club, Thirty, Solus, The Groucho Club, Harry's Bar.

Favourite gadget

Hate all gadgets.

Desert island objects

Laptop, Champagne, my wife.

Most-admired politician

Winston Churchill. We have the same name.

Favourite media

The Times and The Guardian, New Humanist, Have I Got News For You, Radio 4, WARC.

Biggest risk taken

Leaving the top job at Ted Bates to found Delaney Fletcher Delaney, which became Delaney Fletcher Bozell.

Perfect day

Writing, preferably a book from morning until night.

Who should play you in the film of your life?

Don't be daft.

Career highlights

Founded and became the chairman of Fletcher Shelton Delaney and Delaney Fletcher Bozell agencies. Chairman and chief executive of Ted Bates UK Group. Chairman of Advertising Association, president of IPA and chairman of WARC.

Fictional hero

Jeeves.

Hidden talent

I am quite old.

Best job outside advertising

Chairman of The Royal Institution.

Lowdown

The UK ad industry's "History Man". Fletcher has been there, done it and holds firm, if not always popular views, which he continues to commit to print. Powers of Persuasion: The Halcyon Days of British Advertising is his latest tome.

Most expensive purchase

My wife.

Why are you good at what you do?

I am quite old.