The A-List: 2008

Born

1st January 1956

Job

Former marketing director

Company

Work Telephone

Undisclosed.

Fantasy business partner

Benjamin Franklin.

How do you off-set your carbon footprint?

I tread lightly.

Greatest influence

Bright, sparky people.

Clubs

The 30 Club, MGGB, Solus, The Carlton and The East India.

Favourite gadget

Sadly, my new BlackBerry.

Desert island objects

My room card, a towel and sunscreen.

Most-admired politician

"Admire" is such a challenging word.

Favourite media

The Times, This Week, Classic FM, Google.

Biggest risk taken

Filling in this damn form.

Perfect day

A decent lunch, in the sun, with old friends.

Who should play you in the film of your life?

Some out-of-work actor? with hair.

Career highlights

Joined Britvic in 1997. Previously with Unilever, Danone and Vileda.

Fictional hero

Professor Albus Dumbledore.

Hidden talent

I am surprisingly good at?

Best job outside advertising

President of The Marketing Society.

Lowdown

Described as solid and professional but a bit pompous, the man behind Tango's iconic advertising took adland aback when he quit as Britvic's marketing director during the summer, after more than 10 years in the job. His experience of brand building and new product development expected to stand him in good stead when it comes to future employment.

Most expensive purchase

My Breguet.

Why are you good at what you do?

Building shareholder value by building brands.