The A-List: 2008

Born

26th July 1972

Job

Former planning partner

Company

Work Telephone

Undisclosed.

Fantasy business partner

James Murphy and Ben Priest.

How do you off-set your carbon footprint?

I'm mad about recycling.

Greatest influence

My pension plan.

Clubs

The Hospital.

Favourite gadget

My digital camera.

Desert island objects

A plane, a runway, and a pilot's licence.

Most-admired politician

President Bartlet. I know he's not real, but he's got a Nobel Prize and everything.

Favourite media

The Times, F1 Racing, The West Wing, Radio 4, bbc.co.uk.

Biggest risk taken

Going into business with James Murphy and Ben Priest.

Perfect day

Any day with my little boy, my girlfriend and a trip to the cake shop.

Who should play you in the film of your life?

Matthew Perry.

Career highlights

Bates Dorland, WCRS, RKCR/Y&R? tbc.

Fictional hero

Han Solo.

Hidden talent

I make the greatest fish stew on earth.

Best job outside advertising

A cemetery gardener. The clients never complained.

Lowdown

Despite being about to launch one of the most talked about start-ups for ages, Golding will always be better known as the other half of adland's own golden couple (along with Sarah Gold). The start-up will need his brains.

Most expensive purchase

See the A List-er above me.

Why are you good at what you do?

I don't believe that any category is low-involvement.