The A-List: 2008

Born

9th June 1961

Job

Founding partner

Company

CHI & Partners

Work Telephone

+44 (0)20 7462 8500.

Address

7 Rathbone Street, London, W1T 1LY

Fantasy business partner

The same as my real business partners.

How do you off-set your carbon footprint?

By working with Friends of the Earth to create the world's first online march to demand a strong climate law.

Greatest influence

Real creatives, The Rolling Stones, JK Rowling, Ricky Gervais, etc.

Clubs

None.

Favourite gadget

Depends on the time of day. The kettle or the corkscrew.

Desert island objects

Paints, guitar, a DVD of Keira Knightley playing me in the film of my life.

Most-admired politician

None. They tend to be political.

Favourite media

The Week, Radio 4.

Biggest risk taken

Leaving Lowe after 16 years.

Perfect day

Drinking sangria in the park.

Who should play you in the film of your life?

Keira Knightley.

Career highlights

Lions, Pencils, Arrows, Sharks, Silver Donkeys (90). Long-running campaigns (eight). Starting ad agencies (one).

Fictional hero

Brer Rabbit.

Hidden talent

Don't know. Can't find it.

Best job outside advertising

Charity work in Bristol.

Lowdown

Still one of the best writers in the business, Inge appears happier now that he's not responsible for the day-to-day management of the CHI & Partners creative department first and foremost, he's always been a creative.

Most expensive purchase

My classical guitar.

Why are you good at what you do?

I try to write ads that sell stuff.