The A-List: 2008

Job

Strategic planner

Company

VCCP

Work Telephone

+44 (0)20 7592 7402.

Address

Greencoat House, 15 Francis Street, London, SW1P 1DH

Fantasy business partner

Jarvis Cocker.

How do you off-set your carbon footprint?

Grow trees and save energy.

Greatest influence

Homer Simpson.

Clubs

The Academy, MCC, MGC.

Favourite gadget

My O2 Cocoon.

Desert island objects

Lobster pot, fishing rod, a flinty white Burgundy.

Most-admired politician

Michael Heseltine, haircut.

Favourite media

Metro, Psychologies, Five Test highlights, LBC, GuardianUnlimited.

Biggest risk taken

Riguez Dancer, Catterick, last week.

Perfect day

Second day of the Lord's Test.

Who should play you in the film of your life?

Basil Rathbone (or Basil Fawlty).

Career highlights

Being one of the founders of VCCP.

Fictional hero

Sergeant Wilson.

Hidden talent

All of them.

Best job outside advertising

Putting plugs on TVs.

Lowdown

VCCP is undoubtedly one of the most strategic agencies in town, and its reputation falls firmly on the gentrified Yorkshireman's intelligent shoulders. However, is his dominant hold on the agency also a reason for its consistent lack of stunning creative work?

Most expensive purchase

Bedouin Blue.

Why are you good at what you do?

Telling the truth (it's easier to remember).