FFL Paris has created a highly unusual animated TV spot to promote Orangina, which claims to be the only drink that is both a soda and a fruit juice.
The ad, which will be released in cinemas before making its debut on TV, relates a love story between a doe and a manly bear.
FFL Paris employed Psyop, a group of US directors who gained prominence through their work in plastic arts for MTV's on-screen idents, to give the ad its distinctive look.
Their methods combines computer generated images with traditional cinematographic techniques.
Comments
My eyes!!! I don't know which is the worst thing about this ad -- the riverdancing, the music, or the plain old awful creepiness about it. This worrying view into a deranged world is not going to get me to drink Orangina. I think I'll be having nightmares about this one. God help the French, who'll have to put up with this on their TV screens.
what was being smoked when they thought this up? Just awful, awful, awful ad.
I love it's wrong quirkiness. It's fun. Horray for animal's tits and arses.
Truly eldritch. Disney given a make-over by Beelzebub. Maybe something's got lost in translation?
WOW...
Gallic flair, dripping with Parisian arrogance
Moulin Rouge fantasy meets American Beauty and Flash Dance
Is this an advert?
For me this is a advertisement for the creative team prowess.
Not an advert for Orangina
It's shit hot!
Breath of fresh air, they should make a cartoon about these animals.
Someone has a vivid and quite perverted imagination to come up with this one! A deer performing scenes from flash dance and american beauty? whatever next, they'll probably make a bear wearing a fig leaf and octobuses lap dancing...oh wait, they already achieved that!
You can't accuse them of skimping on detail. They have given the bear genitals.
Damn straight, take a simple strategy and go fcukin nuts with it.
Spot on!
Theres something good in this i know it, but thank god ill never see that on television. Not bad for a pro-beastilaty campaign. This weekend you'll find me at the panda enclosure of london zoo shouting 'take 'em off honey!' throwing money at the pandas, but atleast ill be drinking Orangina (as long as its in a glass bottle).
ps - music makes me want a nando's
pps i like this ads weirdness
Like Tom Hanks once said... 'I don't get it'.
So wrong it's right. Something like the gorilla ad, it has that viral quality that'll get people talking. And it does seem quite French.
hhhmmmm ... love the animation! The creative team appear to have removed the word 'sex' and replaced with 'Orangina Sells'
Will the Orangina audience understand this? NO NO NO
http://www.mattkelly.typepad.com
Cheap looking animation, but FABULOUS. Brave, brave client and advertising that will get talked about.... judging by the above.
Very weird - the showering people and the...oh just too weird if it were ever shown on prime time the ASA would get flooded with complaints.
Looks like everyone wants top talk about it. Job done.
Can you imagine the briefing the animators? "I want to see orangina splashed over a rabbit's t*ts." Now there's a sentence that's never been said before... I can't believe this got made, actually. And I'm not sure I'm glad it was.
to many levels of wrongness. Little violating. I don't know about animals with ladies bits.
I really like the ad although it’s too raunchy. If drinking Orangina makes you feel like that – then I better save it for summer time. :o) i can't wait.
Anyone else a little bit turned on? What's wrong with me?
I fucking hate this ad. It's not cool at all. Making animals buff and sexy is just retarded. Trust the french to do something like this. The strategy might be right bla bla bla but I can't actually watch it long enough to appreciate it.
That doe has got a lovely 'chest', mind
Jeremy, has this ad abated your desire to shoot animals?
really nothing to say....
I've never even heard of Orangina... but i won't be having any now.
The ad is a colourful wonderland of horny animals who go a little bit too far.
Bring back Bambi.
A glimpse into a French creative department. One is apparently enough.
Will there be the Orangina cuddly toy promotion a la John West bear? Mummy I want the octopus!
Slightly trippy in places, has anyone checked it for subliminal/backwards messages yet? I don't think Disney will be copying it any time soon. Ah it's for the continent, French advertisers are allowed to show naked women on billboards. As are the Spanish. Hilarious stuff.
Cook, I'm with you. I shall never look at the New Forest in the same way...
R R - 23/11/2007
So whats your take, would it be asked to be taken off air the first day or second?
Looks like an uncensored Bollywood movie... ha ha
Is it wrong that I got a semi?
its ok if you dont stand up
Hahahah thats brilliant they've pressed the taboo button and mixed it up with eurocentric artyness. It's certainly going to get people talking about the brand but it doesn't really make me want to go out and buy an oringina, it does however make me want to go home and ravish my partner, but maybe I'm just a little bit kinky. Probably would have been a better suited ad for ermmm organic prophylactics.
It's a bit too far fetched to be relevant and believable as Orangina. Also if it is naturally juicy, apparently it is only 12% worth.
quality rack on that doe.
*f**ks off to the woods
It's an ad for cinema not the CV of your baby sitter, settle down children. It's quite a sick idea I agree which is the appeal. It's dark, sordid, erotic, surreal and looks like the kind of thing you'd love to see when you pass out in the woods from chewing on too many mushrooms on a summer's day. I really like it.
If I wanted to see trippy wank I would go watch Shrooms on shrooms, while wearing 3D glasses and a bright pink neon jumpsuit with my initials embossed on my ass.
I'm not sure what I think of this ad.... but it leaves a strange uncomfortable feeling in belly. do you think the police will search the writers computers? Mental ad!!!!
MAKE IT STOP!!!!!!!!!!11
god that was bad, i couldn't even watch the whole thing,,,who in their right mind is going to think "oooohh i HAVE to go and get some Orangina" after seeing that...??
I think it's great! yeah it's strange, but it's quirky and funny, well done Orangina!!!!!
Ok they get an A for effort in terms of getting people to talk about it... an A disturbing factor... an A for music... an A for creativity... but lord knows this is a really really bad idea for orangina... in different markets its actually a family drink... what were they thinking...and all those getting turned on by it should really think about your dark-sides and what you are capable of... final grade is D for DISTURBING
Think about the poor creatives who had to work on a gazelles cleavage for weeks?!?!??!
Fantastic ad... it makes me feel sick, wrong and abused... and I LOVE it!!
very weird. french people are weird. orangina is dirty.
Love this ad and everythign about it
It is a bad ad, but it has got allot of people talking about it. Maybe that was purpose of the ad. There is always a price to pay when taking risk.
Comments
Michael Byrne - 22/11/2007
My eyes!!! I don't know which is the worst thing about this ad -- the riverdancing, the music, or the plain old awful creepiness about it. This worrying view into a deranged world is not going to get me to drink Orangina. I think I'll be having nightmares about this one. God help the French, who'll have to put up with this on their TV screens.
Daniel Bartosik - 23/11/2007
what was being smoked when they thought this up? Just awful, awful, awful ad.
Andy Knell - 23/11/2007
I love it's wrong quirkiness. It's fun. Horray for animal's tits and arses.
Phil Hickes - 23/11/2007
Truly eldritch. Disney given a make-over by Beelzebub. Maybe something's got lost in translation?
Elliot Messenger - 23/11/2007
WOW... Gallic flair, dripping with Parisian arrogance Moulin Rouge fantasy meets American Beauty and Flash Dance Is this an advert? For me this is a advertisement for the creative team prowess. Not an advert for Orangina
Andy Knell - 23/11/2007
It's shit hot! Breath of fresh air, they should make a cartoon about these animals.
Eliphe Ecclestone - 23/11/2007
Someone has a vivid and quite perverted imagination to come up with this one! A deer performing scenes from flash dance and american beauty? whatever next, they'll probably make a bear wearing a fig leaf and octobuses lap dancing...oh wait, they already achieved that!
Darren Davidson - 23/11/2007
You can't accuse them of skimping on detail. They have given the bear genitals.
ronnie blogsville - 23/11/2007
Damn straight, take a simple strategy and go fcukin nuts with it. Spot on!
Peter Petrelli - 23/11/2007
Theres something good in this i know it, but thank god ill never see that on television. Not bad for a pro-beastilaty campaign. This weekend you'll find me at the panda enclosure of london zoo shouting 'take 'em off honey!' throwing money at the pandas, but atleast ill be drinking Orangina (as long as its in a glass bottle).
Peter Petrelli - 23/11/2007
ps - music makes me want a nando's pps i like this ads weirdness
Greg Smith - 23/11/2007
Like Tom Hanks once said... 'I don't get it'.
Matthew Stanley - 23/11/2007
So wrong it's right. Something like the gorilla ad, it has that viral quality that'll get people talking. And it does seem quite French.
Matthew Kelly - 23/11/2007
hhhmmmm ... love the animation! The creative team appear to have removed the word 'sex' and replaced with 'Orangina Sells' Will the Orangina audience understand this? NO NO NO http://www.mattkelly.typepad.com
Stuey Burnett - 23/11/2007
Cheap looking animation, but FABULOUS. Brave, brave client and advertising that will get talked about.... judging by the above.
Gordon Macmillan - 23/11/2007
Very weird - the showering people and the...oh just too weird if it were ever shown on prime time the ASA would get flooded with complaints.
Grattan McCoach - 23/11/2007
Looks like everyone wants top talk about it. Job done.
Richard Hayter - 23/11/2007
Can you imagine the briefing the animators? "I want to see orangina splashed over a rabbit's t*ts." Now there's a sentence that's never been said before... I can't believe this got made, actually. And I'm not sure I'm glad it was.
Pixie W - 23/11/2007
to many levels of wrongness. Little violating. I don't know about animals with ladies bits.
Winnie Namayanja - 23/11/2007
I really like the ad although it’s too raunchy. If drinking Orangina makes you feel like that – then I better save it for summer time. :o) i can't wait.
Ed Kemp - 23/11/2007
I feel sick.
Katie Cook - 23/11/2007
Anyone else a little bit turned on? What's wrong with me?
Alex Goldberg - 23/11/2007
I fucking hate this ad. It's not cool at all. Making animals buff and sexy is just retarded. Trust the french to do something like this. The strategy might be right bla bla bla but I can't actually watch it long enough to appreciate it.
Jeremy Lee - 23/11/2007
That doe has got a lovely 'chest', mind
Bill Britt - 23/11/2007
Jeremy, has this ad abated your desire to shoot animals?
Evgeni Cherentaev - 23/11/2007
really nothing to say....
Jacquie Bowser - 23/11/2007
I've never even heard of Orangina... but i won't be having any now. The ad is a colourful wonderland of horny animals who go a little bit too far. Bring back Bambi.
Gordon Macmillan - 23/11/2007
A glimpse into a French creative department. One is apparently enough.
Daniel Farey-Jones - 23/11/2007
Will there be the Orangina cuddly toy promotion a la John West bear? Mummy I want the octopus!
Alex Donohue - 23/11/2007
Slightly trippy in places, has anyone checked it for subliminal/backwards messages yet? I don't think Disney will be copying it any time soon. Ah it's for the continent, French advertisers are allowed to show naked women on billboards. As are the Spanish. Hilarious stuff.
Hollie Newton - 23/11/2007
Cook, I'm with you. I shall never look at the New Forest in the same way...
R R - 23/11/2007
So whats your take, would it be asked to be taken off air the first day or second? Looks like an uncensored Bollywood movie... ha ha
Tyler Durden - 23/11/2007
Is it wrong that I got a semi?
Peter Petrelli - 23/11/2007
its ok if you dont stand up
Gregory Allan - 23/11/2007
Hahahah thats brilliant they've pressed the taboo button and mixed it up with eurocentric artyness. It's certainly going to get people talking about the brand but it doesn't really make me want to go out and buy an oringina, it does however make me want to go home and ravish my partner, but maybe I'm just a little bit kinky. Probably would have been a better suited ad for ermmm organic prophylactics.
Simon Lamey - 23/11/2007
It's a bit too far fetched to be relevant and believable as Orangina. Also if it is naturally juicy, apparently it is only 12% worth.
Graeme Longstaff - 26/11/2007
quality rack on that doe. *f**ks off to the woods
ionut tunaru - 26/11/2007
that's totally wrong
Double Ambitious - 26/11/2007
It's an ad for cinema not the CV of your baby sitter, settle down children. It's quite a sick idea I agree which is the appeal. It's dark, sordid, erotic, surreal and looks like the kind of thing you'd love to see when you pass out in the woods from chewing on too many mushrooms on a summer's day. I really like it.
Alex Goldberg - 27/11/2007
If I wanted to see trippy wank I would go watch Shrooms on shrooms, while wearing 3D glasses and a bright pink neon jumpsuit with my initials embossed on my ass.
Gellan Watt - 02/12/2007
I'm not sure what I think of this ad.... but it leaves a strange uncomfortable feeling in belly. do you think the police will search the writers computers? Mental ad!!!!
michael fisher - 12/01/2008
MAKE IT STOP!!!!!!!!!!11 god that was bad, i couldn't even watch the whole thing,,,who in their right mind is going to think "oooohh i HAVE to go and get some Orangina" after seeing that...??
Natalie Barbara - 30/01/2008
I think it's great! yeah it's strange, but it's quirky and funny, well done Orangina!!!!!
Ileola Okorodudu - 15/02/2008
Ok they get an A for effort in terms of getting people to talk about it... an A disturbing factor... an A for music... an A for creativity... but lord knows this is a really really bad idea for orangina... in different markets its actually a family drink... what were they thinking...and all those getting turned on by it should really think about your dark-sides and what you are capable of... final grade is D for DISTURBING
Gabriel Miller - 14/07/2008
perverted.
Tony Evans - 15/07/2008
The dirty b**tards.
Edward Burge - 15/08/2008
Think about the poor creatives who had to work on a gazelles cleavage for weeks?!?!??! Fantastic ad... it makes me feel sick, wrong and abused... and I LOVE it!!
Naomi Hirst - 21/08/2008
very weird. french people are weird. orangina is dirty.
Jane Moore - 31/08/2008
Love this ad and everythign about it
Anthi Pashi - 02/09/2008
This is disgusting!
Manfred Kwapong - 23/09/2008
It is a bad ad, but it has got allot of people talking about it. Maybe that was purpose of the ad. There is always a price to pay when taking risk.