Heinz 'deli mum' by Abbott Mead Vickers BBDO

Heinz is launching an ad campaign to introduce its new Deli Mayo, which it claims makes sandwiches taste as good as if you have your own New York deli man in your kitchen.

The spot opens on a family going about their morning routine with "Mum" making sandwiches for the kids' lunch boxes.

However "Mum" is in fact a male uniformed New York Deli sandwich maker, who reminds Dad to give him a kiss before he leaves the house.

It ends with the strapline "Mayo with a New York Deli flavour".

Duration:

90

 

First Aired:

15-Jun-08

 

Media:

Television

 

Country:

United Kingdom

 

Agency:

Abbott Mead Vickers BBDO

 

Client:

Heinz

 

Comments

 

Phil Hickes - 17/06/2008

Made I laugh - fair play.

 

 

Richard Hayter - 18/06/2008

I like it.

 

 

Alex Goldberg - 18/06/2008

It's cool. It's funny, but the whole 'New York' thing has been done a bit.

 

 

Julian Esposito - 18/06/2008

sweet cheeks....ha ha ha.

 

 

Gordon Macmillan - 18/06/2008

Made me laugh as well, very nice with the Robert De Niro impression.

 

 

Ricky Harewood - 18/06/2008

Wicked!!!!

 

 

ronnie blogsville - 19/06/2008

i like it a lot

 

 

Julian Esposito - 23/06/2008

apparently it has recieved over 200 complaints, always seems to upset someone regardless of the content.

 

 

Alex Goldberg - 23/06/2008

I rate it's the same 200 who bitch about every ad. They should be marinated in Heinz 'Deli Mayo' and fed to mutated hamsters.

 

 

Julian Esposito - 24/06/2008

And it has now been pulled. Shame, thought it was a good concept and a advert that stood out from the crowd. Well done to those 200 who complained.....idiots.

 

 

dog eggs - 24/06/2008

I hope they shot an alternative ending.

 

 

Leon Robbins - 25/06/2008

I think they could perhaps adapt the idea to other less offensive areas, however, it is a shame that the advert has been pulled.

 

 

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