Scottish Government 'oldyoung' by Newhaven
Older actors play children while youngsters take the place of the elderly in this new spot to combat ageism.
- First Aired:
- 07-Jul-08
- Media:
- Television
- Country:
- United Kingdom
- Agency:
- Newhaven
- Client:
- Scottish Government
Rating
Credits
Client
Scottish Government senior campaign manager, Jon Roper
Art director
Rufus Wedderburn
Copywriter
Chris Watson
TV producer
Rhona Drummond
Director
Steve Reeves
Production company
Another Film Company, London
Producer
Tim Marshall
Director of photography
Alex Melman
Editing company
The Quarry
Editor (offline)
Scott Crane
Jobs
- Digital Creative Team
- £40000-£50000
- Midweight Creative Team
- £35000-£39000
- Web Designer
- up to £35k
- Senior Packaging Artworker
- £28000-£32000
Comments
Richard Hayter - 08/07/2008
Lovely. And quite weird.
Ricky Harewood - 09/07/2008
Just as Richard said...
Julian Esposito - 09/07/2008
works well, a good concept with a clear message
Audio Android - 09/07/2008
yes. very nicely done.
Although, it must be the brief from heaven -
rather than "buy this bit of crap, you really need it" - a message which no-one in their right minds can disagree with, in the first place.
Jane Moore - 15/07/2008
I agree...weird but great. It's a long time coming an ad like this, to make people think. Its digusting how the elderly are treated in general and I hope this changes the minds of everyone watching