Nike 'courage' by Wieden & Kennedy
Nike has launched a global TV ad campaign to celebrate the 20th anniversary of its "Just do it" campaign.
Nike in 'Just do it' homage
- First Aired:
- 30-Jul-08
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- Media:
- Television
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- Country:
- USA
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- Agency:
- Wieden & Kennedy, Portland
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- Client:
- Nike
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- Creative Director:
- Ralf Schmerberg
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Comments
Logically, it makes sense. Emotionally, it falls a bit flat.
Nice mood film. Now where's the ad?
What does "i got soul, but I'm not a soldier" actually mean?
Jesus, I hate The Killers.
Why is Ronaldo in there? His not in the same league as other esteemed sporting personalities in the ad.
It feels as something is missing, it has all the parts but the one important ingrediant. Why they had to include Ronaldo as well is beyond me the money grabbing £$%&*.
This ad is made completely from recycled clips. And it's a let down. It should have been soooooo much more.
This ad is no better than those video's you see on youtube where some bored nerd has made a montage of all his favourite images of keeley and then stuck some obvious song like "dirty" by Christina Aguilera over the top. Why choose a crap killers song from 4 years ago to represent nikes inspirational philosophy. Where's the tingle factor? The goosebumps? The hair standing up on the back of my neck? Come on W+K, this is Nike!!!
Flat, and so much promise
Left me disappointed
"What does "i got soul, but I'm not a soldier" actually mean? Jesus, I hate The Killers."
- It doesn't matter what it means - they're cool !
(Yes annoying, isnt it)
I think by the final shot the ad' works - but I also find it slightly aggravating.
ho hum and predictable. except for the logo, that surprised me.
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- 5 Stars
Client
Nike
Agency
Wieden + Kennedy, Portland
Director
Ralf Schmerberg
Production Company
@radical.media
Soundtrack
The Killers "All These Things That I've Done"
Comments
Richard Hayter - 30/07/2008
Logically, it makes sense. Emotionally, it falls a bit flat.
Matt Collier - 30/07/2008
a
Mark Smith - 30/07/2008
Where's Joey Barton?
DOMINIC MARTIN - 30/07/2008
Nice mood film. Now where's the ad?
ormiston groove - 30/07/2008
What does "i got soul, but I'm not a soldier" actually mean? Jesus, I hate The Killers.
Devin Parmar - 30/07/2008
Why is Ronaldo in there? His not in the same league as other esteemed sporting personalities in the ad.
Julian Esposito - 30/07/2008
It feels as something is missing, it has all the parts but the one important ingrediant. Why they had to include Ronaldo as well is beyond me the money grabbing £$%&*.
Gellan Watt - 30/07/2008
This ad is made completely from recycled clips. And it's a let down. It should have been soooooo much more.
Gabriel Miller - 30/07/2008
This ad is no better than those video's you see on youtube where some bored nerd has made a montage of all his favourite images of keeley and then stuck some obvious song like "dirty" by Christina Aguilera over the top. Why choose a crap killers song from 4 years ago to represent nikes inspirational philosophy. Where's the tingle factor? The goosebumps? The hair standing up on the back of my neck? Come on W+K, this is Nike!!!
Elliot Messenger - 30/07/2008
Flat, and so much promise Left me disappointed
Audio Android - 03/08/2008
"What does "i got soul, but I'm not a soldier" actually mean? Jesus, I hate The Killers." - It doesn't matter what it means - they're cool ! (Yes annoying, isnt it) I think by the final shot the ad' works - but I also find it slightly aggravating.
kevin kearns - 17/08/2008
ho hum and predictable. except for the logo, that surprised me.