Asda 'back to school' by Fallon
Shane Meadows has directed the latest spot for Asda, promoting its new "Back to school" range of George clothing.
Fallon's Shane Meadows ad for Asda released
- First Aired:
- 06-Aug-08
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- Media:
- Television
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- Country:
- United Kingdom
-
- Agency:
- Fallon
-
- Client:
- Asda
-
- Creative Director:
- Shane Meadows
-
Comments
Why get Shane Meadows to shoot that?
Love his films mind.
The use of 'real' British celebrities i.e. the ones that appear to be real representatives of the UK people was a genius way in to making the brand more human after the car crash which was the bum slap and Sharon Osbourne.
This is a great way to move on from that strategy and continue to make ASDA a notorious and real British brand - not just some glossy produced fake crap with a mum, trolley and brat in hand smiling like a prozac junkie.
The use of Shane Meadows looks fairly essential. Being an expert in filming British culture it would seem natural that he shoots this so it doesn't fall on the wrong side of the fence. Clever stuff.
It's not bad, by any means. Nice little story and the kids look like they had fun. But there's been so much hoopla online about this... which it plainly doesn't deserve. Anton, do you work at Fallon?
i think anton is trying to get a job at Fallon, either that or he already works there as a tea boy
Nope, don't work at Fallon nor trying to get a job there nor have any reason to credit the work other than why I think it works. Sorry Dave may have been rejected the role as tea boy at Fallon.
Engaging, sense of humour, puts a smile on your face. Reckon Asda would be happy with that brand association. Better than Somers Town...
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Project
Back to school
Clients
Sonia Whiteley-Guest, head of marketing, Aisha Jakhura, external marketing, Asda
Brief
Demonstrate that George's new schoolwear range combines fantastic quality with great value for money
Creative agency
Fallon
Writer
Oksana Valentelis
Art director
Magda Gosek
Planner
Stephanie Newman
Media agency
Carat
Media planner
Helen Curtin
Production company
Tomboy Films
Director
Shane Meadows
Editor
Richard Graham
Post-production
The Mill
Audio Post-production
Grand Central
Exposure
UK TV, press
Comments
JONATHAN SHINTON - 06/08/2008
Why get Shane Meadows to shoot that? Love his films mind.
Anton Reyniers - 07/08/2008
The use of 'real' British celebrities i.e. the ones that appear to be real representatives of the UK people was a genius way in to making the brand more human after the car crash which was the bum slap and Sharon Osbourne. This is a great way to move on from that strategy and continue to make ASDA a notorious and real British brand - not just some glossy produced fake crap with a mum, trolley and brat in hand smiling like a prozac junkie. The use of Shane Meadows looks fairly essential. Being an expert in filming British culture it would seem natural that he shoots this so it doesn't fall on the wrong side of the fence. Clever stuff.
Richard Hayter - 07/08/2008
It's not bad, by any means. Nice little story and the kids look like they had fun. But there's been so much hoopla online about this... which it plainly doesn't deserve. Anton, do you work at Fallon?
dave scarletsrule - 07/08/2008
i think anton is trying to get a job at Fallon, either that or he already works there as a tea boy
GRAHAM WEST - 08/08/2008
It's Asda pants.
Anton Reyniers - 09/08/2008
Nope, don't work at Fallon nor trying to get a job there nor have any reason to credit the work other than why I think it works. Sorry Dave may have been rejected the role as tea boy at Fallon.
Richard Edwards - 26/08/2008
Engaging, sense of humour, puts a smile on your face. Reckon Asda would be happy with that brand association. Better than Somers Town...