Digital UK 'switchover help scheme' by AMV BBDO

Vulnerable groups are being offered support with the UK's digital TV switchover in two new ads from Abbott Mead Vickers BBDO.

AMV BBDO spots promote help for digital TV switchover

First Aired:
03-Sep-08
 
Media:
Television
 
Country:
United Kingdom
 
Agency:
AMV BBDO
 
Client:
Digital UK
 
Creative Director:
Lucy Blackstad
 
 

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Credits

Project
Switchover Help Scheme
Client
Digital UK - Beth Thoren, Matt Elliot; Switchover Help Scheme, BBC - Peter White
Brief
Promote the Switchover Help Scheme, which will offer assistance to the elderly and disabled wishing to convert to digital TV.
Creative agency
AMV BBDO
Writer
Simon Welch
Art director
Matt Welch
Planner
Will Hodge
Media agency
Mediacom
Media Planner
Anna Berry
Production company
Home Corp Ltd
Director
Lucy Blackstad
Editor
Struan Clay, Final Cut
Post-production
The Mill
Audio post-production
Wave
Exposure
TV

 

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