Maximise Your Coverage Across Traditional & New Media Platforms To Achieve Cut-Through & Creative PR

26-Feb-09

PR Week's One-Day Conference, 26 February 2009, The Hurlingham Club, London

www.prandthemedia.com

Book before 15 January & save £100

As all PR professionals know, the relationship between the media and PR professionals is a complex and increasingly symbiotic one. PRWeek’s 7th annual PR And The Media conference provides you with an opportunity to question leading media experts on how you can work more effectively with them to develop a mutually beneficial relationship, allowing you to exploit and harness all available media communication channels and create PR messages that stand out from the crowd.

The conference promises to deliver key insights on:

1. How changing patterns of media consumption have impacted on the role of journalists and what this means for PROs
2. Engaging in social networking sites and blogs in order to broaden your reach online
3. The dos and don’ts of contacting the media
4. Working closely with the press to manage your brand’s reputation in a time of crisis
5. Media trends beyond 2009: what will be the main communication routes to consumers in the next 5-10 years?

NEW FOR 2009:
Editor Insight – Discover first hand how to engage the media in your story
Sector Specific Focus Groups – Better understand how to overcome your particular PR challenges when working with the media
Measurement Focus – Investigate how to measure the value of your PR campaign and what to do with your findings

“A worthwhile day spent learning about the latest developments with the ‘wow’ factor thrown in for good measure”
Head of Planning, Cabinet Office, 2008 PR And The Media Delegate

Last year's event gained a 99% satisfaction rate and had over 150 delegates.

You can watch free videos featuring the top speakers from our marcomms conferences such as Tesco, Virgin, Burger King etc. @ www.speakerschannel.tv