Public View - Heinz 'deli mum' by Abbott Mead Vickers BBDO

Campaign 07-Jul-08, 07:00

Campaign, in association with Vox Pops International, hit the streets to gauge what the public thought of the controversial "gay kiss" ad.

 

Everyone from Gaydar Radio to MP Diane Abbott seems to have a view about Heinz's decision to drop it's controversial new ad. The move followed more than 200 complaints about the spot to the Advertising Standards Authority. But what do the public think about the ad itself? Vox Pops International, on behalf of Campaign, found out.

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